What is SVG?
SVG is a vector format: it describes shapes, lines and text with coordinates instead of pixels, so it stays perfectly sharp at any size. It is the standard for logos and icons on the web. SVG is best for logos, icons, illustrations and anything that must scale without blur. Many apps, social networks, office documents and upload forms only accept raster images such as PNG or JPG.
What is PNG?
PNG is a lossless raster format: every pixel is kept exactly, and it supports full transparency (alpha channel). It is the standard for logos, screenshots, icons and graphics with text or sharp edges. PNG is best for logos, screenshots, graphics with text and anything that needs a transparent background.
When should you convert SVG to PNG?
- You need a PNG of your logo for social media, a document, an e-mail signature or an app store.
- A platform does not accept SVG uploads (many social networks, marketplaces and office apps).
- You want a high-resolution transparent PNG of an icon or illustration.
Tips for the best result
Because SVG is vector, set “Max width” to the size you need (for example 2048 px): the PNG is rendered directly at that size, so it is perfectly sharp — not an upscaled small bitmap. SVGs that load external fonts or images may render with fallbacks.
SVG vs PNG at a glance
| SVG | PNG | |
|---|---|---|
| Type | Vector | Raster |
| Compression | None (text/XML) | Lossless |
| Transparency | Yes | Yes (full alpha) |
| Animation | Via CSS/SMIL | No (APNG rarely used) |
| Compatibility | Browsers and design tools | Universal |
| Best for | Logos, icons, illustrations and anything that must scale without blur | Logos, screenshots, graphics with text and anything that needs a transparent background |